What if we have it all wrong? We seem to think that all this technology is creating new paradigms (The Third Wave-Information Revolution) and ways to communicate…but are they really new? Marshall McLuhan gets to much of this issue as all media are extensions of what we are. Would he have been surprised by Facebook as the “Global Village?” No. New technologies are uncovering what has always been. Like an archaeologist with a toothbrush in the sand, we are now better understanding where we are coming from. Knowing, and respecting where we are from is half the battle as we look to the future.